​This year the weekend of black Friday had a total of 52.4 billion dollars. Between online sales and in store purchase, 35 percent were generated by online. The name black Friday comes from the fraze " movine into the black" when stores become profitable this day for the year. The Thursday after thanksgiving, black Friday, stores have the highest sales of the year. If the company had a strong black Friday they can generally keep their prices up and assume their holiday inventory will sell. A weak black Friday means that they have mark down their prices to keep money flowing through the Christmas season. Since the falling of the American economy, retailers have come up with the idea of moving back opening hours to midnight or earlier to try and attract more customers.